"The Treasures of Rhetoric
Duration: 2 days
Persuasion is an art. You will discover the secrets following in the footsteps
of the grand masters of ancient Greece and Rome.
You will leave this course fully equipped for each stage in the production of
a persuasive speech.
I organize my thoughts
The first requirement of a persuasive speech is to know your subject. You will practice choosing the contents that are appropriate to the constraints of the situation, the time available and the type of auditorium.
I organize my speech
You will then need to learn how to include a strategy into the delivery of your presentation. To achieve this, you will familiarise yourself with the meaning of each part of your speech. You will also learn how to guide your audience by manipulating rhythm and tone.
I work my style
Style is the foundation stone of public speaking. It is style that can truly create an event and surpass a merely informative rendition to unite, enthuse or galvanise your audience into action. You will become accustomed to using figures of speech that have been tried and tested.
I exercise my memory
Above all, efficient communication requires a detachment from the text in order to dedicate oneself to the auditorium. You will practice delivering longer and longer speeches with less and notes.
"I am delighted to share with you the treasures of rhetorical art.
I help you to magnify your style, to translate your thought into the most correct words and in the most striking formulas. I train you to think strategically about each part of your presentation in order to maximize its impact.
I look forward to seeing you at work. The tools and exercises that I propose to you are the fruit of research work that I have been carrying out for 10 years at the Free University of Brussels, at the University of Oxford and at the National Fund for Scientific Research. "